What caught my eye was this:
Edun LIVE is a sub-brand of Edun Apparel Ltd, the label founded in 2005 by U2 singer Bono, his wife, Ali Hewson, and clothing designer Rogan Gregory, a 1995 Miami graduate.
What? Bono better keep that on lock-down. Rogan and I were good friends for a couple years in college. But I don't remember him being a snazzy dresser - he was into the hot ladies however so that may explain this career path.