Fox conducted a hideous, integrated (into the game!) promotion for Taco Bell.
Red Sox minor leaguer and apparent paid stooge Royce Clayton is shown miked the night before telling Red Sox rookie center fielder Jacoby Ellsbury that America gets a free taco from Taco Bell if you steal a base. Then cue video of rookie stealing second, the theft that buys everyone the yummy tacos.
Then Fox goes to Taco Bell's CEO for an "interview" in the stands with "journalist" Chris Myers.
"Great work," Buck says drolly when the "interview" ends.
Meanwhile, Red Sox starting pitcher Curt Schilling is getting ready to pitch to Todd Helton.
After a pitch or two, as I am internally screaming at the television, Tim says what must be said.
"From shilling to Schilling."
Buck replies succinctly:
"Well said. Curt, and the Red Sox, are leading 2 to 1."
Friday, October 26, 2007
We Were Thinking It Too
'From Shilling to Schilling'