NYT - Trying to Connect in a Crowd
Dear Subaru, I believe you can tell the livability of a city by the number of Subaru vehicles per capita. I call it the Subaru Index. And it is why you see more Subarus in Traverse City, Portland, Pinedlae, WY, and Vermont. This essence is all you need to capture; even if it means remaining a niche product.
To keep people like me a customer just bring your boxer diesel engine to North America; and keep making safe, ergonomic (meaning square lines, no more of this low, curved hatch glass crap), versatile, and reliable cars. The sales will then take care of themselves. See Apple for how this is down with a so-called niche offering.
