2008 Ford is like the 1998 Apple. Poised for greatness if the product line can only be streamlined.
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When Steve Jobs came back to Apple he focused on two lines, a consumer portable and a consumer desktop and a professional portable then a professional desktop; but there must be attrition before there can be growth.
Why does Ford have different models in the US and UK? Why is there a Taurus X, Edge, Explorer, Expedition, Escape, and soon the Flex - but the Focus wagon gets canceled? And yes, the Mercury brand is superfluous.
I'd rearrange the product line with a small, medium, and large version for each segment by taking the best of the North American, UK, and Australian lines.
More to come...
