The Obama Brand

Newsweek - Expertinent: Why the Obama "Brand" Is Working

Is Obama's stuff on the level with the best commercial brand design?
I think it's just as good or better. I have sophisticated clients who pay me and other people well to try to keep them on the straight and narrow, and they have trouble getting everything set in the same typeface. And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don't understand how it's happening. It's unprecedented and inconceivable to us. The people in the know are flabbergasted.

What does that say about his campaign?
My feeling, in my own narrow sphere as a professional graphic designer, echoes a little bit what Frank Rich wrote in his column on Sunday, where he was talking about Hillary Clinton's argument that Obama doesn't have the experience to run the country properly, and how you only needed to look at how her own campaign has been managed to see the flaw in that argument. I sort of see the same thing. I'm not sure that the commander-in-chief proves his mettle by getting everyone at his rallies to set their signs in the same typeface, but as someone who knows how hard that is, I'm very impressed.

The specific choices are also made in really good taste and I'd say to certain degree they also philosophically align with what his position is.